Gianfranco Bortolotti

About Media Management

Behind the Media Management scenes there is a proper talent manager: Gianfranco Bortolotti, Media Records founder and developer of international well known labels such as Heartbeat, BXR, UMM and Noise Maker of Gigi D’Agostino // Media Management talent managers are around the world seeking out ideas and helps in targeting success // Media Management is the first “non ghost” talent manager & music producer // Media Management is an organization that gives a value to music productions // Media Management is not a simple management, not a music platform and doesn’t want to represent a typical record label or a digital music distributor // Media Management is the added value for all talented young people that want to become.

Media Management includes apps, videos, music, dance music infos, statistics // Media Management is related to young talented music world & style // databases and all about entertainment // aggregator of unexploded talents // to make the big time projects // During 1994 Media Records was the first European Label that promoted mp3 files. In the year 1995 it distributed “Mix-it”: a mp3 digital djs consolle and became partner of Omnitel (now Vodafone) to offer music via mobile phones. After the experience of the Heartbeat label made in 1991 out of 7 top house djs, Bortolotti created BXR label and finale transformed Media Records in the first “Records Company only for DJs” in the world. In 1996 the partnership and sponsorship with Valentino Rossi also started . In 1997 Media Records became an Empire. Starting from 1997 Moby, Bob Sinclar, Armin Van Buuren, Tiësto, Above & Beyond, Prodigy and all music stars were released by Media Records all over Europe.

About Gianfranco Bortolotti

One of dance music’s most colourful ambassadors in the golden period of the late 80s and early 90s, Gianfranco Bortolotti was the name behind many ‘Italo-house’ classics as manager and as producer of Media Records.

Gianfranco Bortolotti had originally found himself in the DJ world to supplement his university days. He was initially influenced by some friends learning his craft from them, and when the latter’s career began, actually helped in distributing records. His involvement grew until he too recouped the rewards of a couple of minor hit singles, reinvesting the money in a home studio and founding the Media Records label.

The success of Media allowed Gianfranco Bortolotti to invest in no less than 15 studios – the main complex in Brescia, North Italy, was built on the Motown Records principle, churning out hits at a rate other factories ship beans. Cappella’s breakthrough hit, ‘Heylom Halib’, introduced the insistent rhythms, zany samples, tinkling piano and memorable choruses and catch phrases that, nowadays, still are the main ingredients of the so claimed EDM.

This in turn predicted the wave of Italo-house hits (Black Box’s ‘Ride On Time’, Starlight’s ‘Numero Uno’, Mixmaster’s ‘Grand Piano’) that dominated the late 80s dance scene.
Media continued to release a unabated flow of hits through acts such as the 49ers (‘Touch Me’), Fargetta, East Side Beat, Clubhouse, Clock, DJ Professor and RAF.

Last but not least, Gianfranco was the first to build the “DJs record company”, as a matter of fact to believe and invest on italian and international djs foreseeing for them a future as real rock stars.

Just as Berry Gordy might have envisioned had he enjoyed access to the technology, the Media set-up ran along strictly businesslike lines, with three main producers under Gianfranco direct control (DJ Professor, Gigi D’Agostino and Mauro Picotto) working on their own floor.

Each record was mixed between 15 and 20 times to suit individual territories, an astoundingly efficient and economic approach to make music. Media Records was also the first and the only company that provides, since 1993, its own Mastering Studio exclusively dedicated to its own productions.